I don’t believe in logos. I believe in icons. You can think of icons as the more evolved form of logos. Every business has a logo, but not every business has an icon. An icon is something that is widely recognized. Think of all the iconic...
Brand lifestyles are established through the experiences that they associate themselves with. Be it activities, sports or environments, brands draw on related positive emotion and link it to their marque. Moving beyond association and sponsorship, we see that brands like Starbucks, Red Bull, and Apple...
If you’ve ever lived in a community of entrepreneurs for any length of time then you’ve probably heard the popular notion of side project thrown around quite a bit. For them, it’s about experimenting with a business idea they otherwise are unable to at their...
[blockquote width='100'] “People have many sides, or faces. We wanted to build a tool that allows these creative people to showcase their different sides to an audience of their choosing.” – Abdul Zalil, CEO of Nifticubes [/blockquote] Entrepreneurs and creative thinkers like shiny things, which is why side projects even...