Author: Michael Durant

10 Nov Every Business Has a Logo, But Not Every Business Has an Brand Identity

Posted at 21:56h in Uncategorized by Michael Durant 0 Comments

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I don’t believe in logos. I believe in icons. You can think of icons as the more evolved form of logos. Every business has a logo, but not every business has an icon. An icon is something that is widely recognized. Think of all the iconic...

13 Jan Key Insight to Creating a Brand Identity that is more like a Personality than a Business.

Posted at 12:28h in Brand Personality by Michael Durant 0 Comments

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The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements.Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a...